A Clear Answer for Employers
Most experienced logistics candidates are not actively looking for jobs.
Instead, a large portion of the talent market consists of passive candidates. These are professionals who are open to new opportunities but are not actively applying for roles or searching job boards.
For employers in freight forwarding, logistics and supply chain, this has a significant impact on how roles should be marketed and filled.
What Is a Passive Candidate?
A passive candidate is someone who:
is currently employed
is not actively job hunting
may consider a new role if the right opportunity arises
In the logistics industry, many experienced professionals fall into this category.
They are often established in their roles, performing well and not actively seeking change, but they may still be open to hearing about opportunities that offer clear benefits.
Why Most Logistics Candidates Are Passive
1. Industry Experience Takes Time to Build
Logistics and freight forwarding roles require specialised, hands-on experience.
Professionals who have built this experience are often valued in their current roles and are less likely to be actively searching for a new position.
2. Job Stability Is Highly Valued
Many logistics professionals prioritise stability.
If they are in a secure role with a good employer, they may not feel the need to actively look elsewhere unless there is a strong reason to move.
3. Opportunities Come to Them
Experienced candidates are often approached directly about new roles.
Because of this, they do not need to actively apply for jobs in order to explore new opportunities.
4. Changing Roles Requires Careful Consideration
Moving roles in logistics can involve risk, including changes in systems, clients, team structures and processes.
As a result, candidates tend to be selective and will only consider opportunities that clearly align with their goals.
What This Means for Employers
Understanding that most logistics candidates are passive changes how businesses should approach recruitment.
Job Ads Alone Are Not Enough
Relying solely on job advertisements may limit access to the best candidates.
Many experienced professionals will never see or respond to these ads.
Employer Branding Matters More
Candidates are more likely to engage when they understand:
what the company offers
the team and culture
long term career opportunities
Speed Still Matters
Even passive candidates can move quickly once they decide to explore an opportunity.
A slow hiring process can still result in losing strong candidates.
How People in Focus Helps Employers Reach Passive Candidates
At People in Focus, we work closely with employers across freight, logistics and supply chain to connect them with experienced professionals.
Because we specialise in the industry, we maintain strong relationships with candidates who are not actively job seeking but are open to the right opportunity.
We support employers by:
identifying and engaging passive candidates
understanding candidate motivations
providing market insight
managing the recruitment process
This approach allows businesses to access a broader and more relevant talent pool.
Key Takeaways
Most experienced logistics candidates are passive, not active job seekers
Job ads alone will not reach the full talent market
Candidates are more selective and value stability
Employer branding and communication are critical
A targeted recruitment approach improves hiring outcomes
Final Thoughts
While it may seem like there is a shortage of candidates, the reality is that many experienced logistics professionals are simply not actively looking for new roles.
Employers who adjust their approach and focus on engaging passive candidates are far more likely to secure the right talent.
FAQ
Are most logistics candidates actively looking for jobs?
No. Most experienced logistics professionals are passive candidates who are open to opportunities but not actively job hunting.
How do you attract passive candidates in logistics?
By clearly communicating the opportunity, offering career progression and engaging candidates directly rather than relying only on job ads.
Why don’t logistics professionals apply for jobs?
Many are already employed, value stability and are approached directly about new opportunities instead of applying.